Harry will use the clickbait structure of a listicle to try to convince you that most companies (even the ones with great UX) routinely under-appreciate the difference words can make. And to make matters worse, they usually invest in the wrong ones too.
We’ll also look at how a Twix can make anyone a better communicator, which drink ruined things for writers everywhere, and what Spanish and German bridges reveal about our biases.
There’ll be anecdotes, good examples, bad jokes, and research respectfully borrowed from people much smarter than him.